DALLAS CUP ANNOUNCES adidas AS A NEW TOURNAMENT SPONSOR


Dallas Cup, Inc. announced today that adidas, the leading soccer brand in the world, has signed on to be a Signature Sponsor of Dr Pepper Dallas Cup through 2009.  Founded in 1980, Dallas Cup is the premier international boys youth tournament in the United States
. In 2007, the tournament will host two of the most highly successful European clubs sponsored by adidas, Chelsea FC and Real Madrid CF.

“To have the world’s number one sports equipment company join us for the next three years is a great compliment to our tournament and we are looking forward to a very successful partnership,” stated Gordon Jago of Dr Pepper Dallas Cup XXVIII, “adidas and Dallas Cup share the same vision for youth soccer and a passion for our game.”

As the Official Soccer Equipment and Clothing Company of the Dallas Cup, adidas will supply tournament soccer balls, Dallas Cup staff and volunteer clothing, referee uniforms and player participant souvenirs. In addition to their sponsorship, adidas will invite two top international teams to compete in the Super Group (Under 19) division each year...

To read the full press release:

DC07-adidasPR1.30.07.doc

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