DALLAS, Texas (Wednesday, Feb. 3) – Dallas Cup, the oldest and most prestigious youth soccer tournament in the United States, has entered into a multi-year agreement with Mary Kay Inc., making the iconic North Texas-based company an official partner of the Dallas Cup and the presenting sponsor of the newly created Dallas Cup girls bracket – the Dallas Cup Girls Invitational. With the partnership, Mary Kay becomes the Pioneer Sponsor of the Dallas Cup girls initiative, which makes its long-awaited return to the tournament in 2021.
“Since 1963 when our company was founded, Mary Kay has blazed a trail opening doors for millions of women around the world. We are delighted to support the Dallas Cup Girls Invitational as Pioneer Sponsor and know that the tournament will inspire and empower girls and young women by providing them the opportunity to build their confidence and leadership skills as they compete,” said Sheryl Adkins-Green, Mary Kay Chief Marketing Officer.
Dallas Cup formerly included girls brackets from 1987 to 1996 before shifting to solely boys. The 2021 Dallas Cup Girls Invitational presented by Mary Kay will feature elite girls teams from across the nation in the 16U-19U age groups and will run concurrently with the boys bracket.
"We are thrilled to partner with Mary Kay for such an important initiative,” said Dallas Cup Executive Director Andy Swift. “For nearly six decades, Mary Kay has been committed to empowering women and their families, and as such, is the perfect Pioneer Partner for the return of the girls bracket to the Dallas Cup. Our goal is to develop the Dallas Cup Girls Invitational into one of the premier girls youth soccer tournaments in the world, and we look forward in joining forces with Mary Kay to ensure this new showcase opportunity for elite athletes in youth soccer continues to annually grow and improve.”
As presenting sponsor of the Dallas Cup Girls Invitational, Mary Kay’s logo will be on the girl’s championship trophies, as well as on various displays throughout the tournament venues and on Dallas Cup promotional and marketing material.
The 2021 Dallas Cup will run from March 27 through April 4. Due to the novel COVID-19 virus pandemic, the 2020 Dallas Cup was cancelled this past April for the first time in the tournament’s 40-year history. With ever-evolving safety protocols in place employing guidance from various health authorities and youth soccer governing bodies, Dallas Cup is once again ready to feature hundreds of elite teams vying for the prestigious “Boot and Ball” championship trophies in 2021.
About Mary Kay: One of the original glass ceiling breakers, Mary Kay Ash founded her beauty company nearly 60 years ago with three goals: develop rewarding opportunities for women, offer irresistible products, and make the world a better place. That dream has blossomed into a multibillion-dollar company with millions of independent sales force members in nearly 40 countries. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skin care, color cosmetics, nutritional supplements and fragrances. Mary Kay is committed to empowering women and their families by partnering with organizations from around the world, focusing on supporting cancer research, protecting survivors from domestic abuse, beautifying our communities, and encouraging children to follow their dreams. Mary Kay Ash’s original vision continues to shine—one lipstick at a time. Learn more at MaryKay.com.